Between the 7th and 11th of March our Estonian distributor Automeister made a round trip in Estonia accompanied by Bartosz Sieradzki, sales agent of Sogefi Filtration in East Europe. The purpose of the event was to meet some of the best Fram customers and to improve our knowledge of the market situation there.

Several towns were visited like Rapla, Viljandi, Paide, Tartu, Johvi, Rakvere and Tallinn.  A warm welcome by those who share a large history with FRAM was no exception. The enthusiasm about the FRAM brand and this FRAM initiative was big. Also the people were very open to share their knowledge of the market which, despite  the size of the country, differs from area to area.

Each busy day of the trip ended with a get-together by the visited wholesalers, Automeister and the Sogefi representative to present the companies and participate in the Fram product seminar which was always followed by a lively discussion.  At the end of each day it was a time to have a less formal chat either at the dinner table or a bowling alley.