This year Sogefi Filtration decided to participate in the MIMS exhibition for the first time. This years’ MIMS took place from the 29th of August until the 2nd of September. As always the brand FRAM was well represented at the show by our Russian distributors. Due to this years’ DM action, which gave all the garages and work shops the opportunity to the collect the free FRAM poster (see picture) it was convenient to have our own stand.

The main reason for participation, however, was the representation of Sogefi’s other brands; Coopers, Purflux and Fiaam. These brands were introduced last year on the Russian market and are slowly finding their way in the Russian market. In order to expand their growth, regional distributors were invited to our stand to meet the people of Sofit, the Russian representation office, and to be informed about the OE quality brands.

The MIMS was a big success. Please find below the picture of our stand.