In October 2008 the team of Snapavtomir, FRAM distributor in Russia, visited the FRAM regional dealer in Rostov-on-Done. There was a technical seminar organised during which the participants discussed important issues with the Russian FRAM representative. Issues as the potential of the cabin air filter and the trends in oil filtration were discussed. Both the seminar and meeting were successful and passed in friendly business atmosphere. After the seminar there was an entertaining part; city tour with the major sights and some regional culture. 

 

The close contact with people on the front row appeared to be extremely useful. Marketing activities with the dealer to promote Fram and develop sales in the region have been planned in order to follow up the succesful seminar.