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10.11.2005 - FRAM Factory visit with Russian customer Fortune Wheel
On Friday the 4th of November Sogefi’s Russian customers and ADR member Fortune Wheel visited the FRAM factory in Mantova, Italy. The reason for this visit was the FRAM promotion, organized by Fortune Wheel, running for several weeks during which their customers had to reach their sales target. The ones that reached their target won a trip to the Italian filter factory. As it concerns a Sogefi factory we saw apart from the Fram and the OE lines also the other aftermarket brands passing the production lines. The whole production process of oil- and air filters was explained and also we got to see the production of the metal parts such as the filter house, exported to all the Sogefi factories. After a presentation in which several data of the factory were explained we visited an Italian wholesaler to get an impression of the Italian market. Sogefi was very pleased with the interest and enthusiasm of the Russians!
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